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Are Real Estate Videos Worth It?

July 31, 2014 - Real Estate - , , , , ,

Real Estate video tours come with a price tag but are they worth it?

The old saying is that “A picture is worth a thousand words”, if this is true then video might just be worth a million.

Here are a few points to consider.

  • Video is projected to claim more than 80% of all web traffic by 2019.
  • 87% of online marketers are currently using video content in their digital marketing strategies.
  • Embedding videos in landing pages can increase conversion rates by 80%.

The power of video marketing is a well used tool by successful businesses, just google it and you’ll find dozen of articles on it. It’s no surprise that in this instantaneous digital informational age that our clients want to see the product for themselves without having to waste their time. Real estate videos provide just that, an instantaneous tour of the home that takes up no ones valuable time and sets up an immediate relationship with the home.

I follow a few honest criteria when talking with a client about the possibility of doing a real estate tour video.

  • $300,000 or greater value usually allows video tours to provide a great ROI
  • Acreage Property always shows great with video
  • Unique or custom homes always showcase well with a video
  • A good “out-of-state buyer” property/home

These are just my starting guidelines for when I feel video really makes a lot of sense for clients. Videos also provide a professional look and are a great marketing tool for attracting potential clients. The benefits of real estate videos are numerous, just make sure your videographer is competent and has quality samples. Videoing homes is actually difficult due to the harsh lighting, dark shadows, and daylight vs interior lights creating orange glows. Quality samples are a must when choosing a real estate videographer. If you have any questions please dont hesitate to contact us, even if its just for information.

John Abernathey, Owner of Idaho Media Solutions